What would we be able to anticipate from IKEA in the year 2020?
This year IKEA has numerous motivations to celebrate. The first is the ongoing dispatch of our 2020 inventory and the second is IKEA’s new store opening this winter. It will be our second and greatest store in Dubai, situated in Jebel Ali.
Moreover, a test we took up this year was to upgrade the IKEA site and ready and waiting standard with innovative progressions. Our new site is currently progressively portable amicable, gives a consistent checkout experience and the cherry on the cake is — the dispatch of our Mobile App. The application empowers clients to envision IKEA furniture in their homes through expanded reality moving them to shop and reproduce the space they live in.
I am likewise pleased to state that we are currently accessible to IKEA fans in Oman. Clients can shop online through the organization’s UAE site and at a negligible expense, can demand for entryway to-entryway conveyance and gathering administration.
As a first, beginning September 2019, we acquainted free conveyance administration with UAE clients, which doesn’t require a base spend. It is a restricted time offer and has gotten an extremely positive reaction from our clients.
The new IKEA store will be our third full-size store in the UAE, situated in Al-Futtaim’s Festival Plaza in Dubai South. It is spread across 32,500 square meters including a 5,000-square-meter preparing region for IKEA representatives. The route tower, remaining at 70m, which has become a mark insignia of IKEA around the globe, will be the world’s tallest IKEA route tower.
– Vinod Jayan, Managing Director, IKEA, UAE, Egypt and Oman
Over the coming months, we anticipate our winter assortment dispatch alongside the dispatch of Let’s Play! — a solid story around play that we have made for IKEA in the course of recent years.
What would you be able to educate us regarding the new store?
The new IKEA store will be our third full-size store in the UAE, situated in Al-Futtaim’s Festival Plaza in Dubai South. It is spread across 32,500 square meters including a 5,000-square-meter preparing territory for IKEA representatives. The route tower, remaining at 70m, which has become a mark image of IKEA around the globe, will be the world’s tallest IKEA route tower. There will likewise be another bistro zone, the first of its sort in the district where we will have the option to serve naturally prepared baked goods and customary Swedish sweets. The key area in Jebel Ali will offer access to every one of our clients living in south Dubai, which additionally incorporates customers from Jebel Ali, Al Furjan, Dubai Marina and suburbanites from neighboring Abu Dhabi. It’s additionally only a couple of moments from the RTA Energy Metro Station.
What sort of an encounter can IKEA customers expect at the new store?
Consistently, we mean to discover better than ever methods for carrying answers for our clients to improve their involvement with IKEA. In the present advanced shrewd age, computerized arrangements are similarly critical to accomplish that. We have presented three computerized arrangements in our new store which will help improve our clients’ shopping experience.
Right off the bat, home arranging divider projectors will permit clients to have the option to effortlessly envision items in their home and settle on choices around components including mat sizes and sleeping cushion choice. For instance, they can play with their space by anticipating the necessary mat size on the floor and setting furniture on it, giving them continuous experience. There are roughly 16 organizers worked over the store in different areas.
All through the principle showroom, advanced signage and projector arrangements will furnish clients with data about the scope of items accessible just as filling in as a guide through the store.
At long last, self-requesting terminals and self-administration stands at the cafeteria will be introduced to improve administration, speed and consumer loyalty.
Is the new store worked considering supportability?
The new store is being worked with maintainability at its center and will add to our endeavors right now. Sun based boards will empower our store to get over 20% of its vitality from the sun while productive AC units and movement based lighting causes us spare vitality that could control more than 400 homes for a whole year. Following the achievement we had in our store in Dubai Festival City, which obviously will in any case be operational, we will likewise reuse 90 percent of our operational waste every year in the new store. Our objective at IKEA is to utilize just inexhaustible or reused materials for our items by 2030.